Overview of Australian Trademarks:

The Australian Patent Office administers Australia's intellectual property system, particularly patents, trade marks and designs. It is a division of the Australian Intellectual Property Office. It was established by the Commonwealth of Australia in 1904. Since 1998, the Australian Patent Office is headquartered in Canberra, Australia.

Australian Trademark Registration Advantages:

1. Import and export trade

Australia is highly dependent on international trade and has trade relations with more than 130 countries and regions. Its main trading partners are China, Japan, the United States, Singapore, Australia, South Korea, New Zealand and so on. Australia has long relied on the export of agricultural products and mineral resources to earn a lot of income, rich in sheep, cattle, wheat and sugar, is also an important exporter in the world.

2. Brand packaging

Australia's unique natural environment, species resources, medical conditions and regulatory system make it a world-renowned quality guarantee for Australian nutrition and health products in China. For example, milk powder, collagen water, Australian wool boots, opal, Australian red wine and so on are all must-take products when you go to Australia. Therefore, the registration of an Australian trademark for brand publicity can enhance the brand image, so as to stand out from the peers and increase their competitiveness.

3. E-commerce platform

Australia is one of the sites of Amazon. Although the United States is the origin of Amazon, the requirements for sellers' operation are also quite high. If you want to check into Amazon in Australia, the premise must be an Australian trademark, and then an Australian company, that is to say, the registration of Australian trademark is a necessary condition for Amazon sellers.

Materials required to register an Australian trade mark

1. Name, telephone number and address of the applicant (or the enterprise);

2. One Letter of Authorization/Entrustment Agreement;

3. Trademark graphics and service categories;

4. A copy of the applicant's identity certificate or the company's business license;

5. Evidence of previous use of the proposed trademark, e.g. advertising, packaging, etc., or preparation of a declaration of use of the trademark.

The process of registering an Australian trade mark

1. Formal review: review the validity of the submitted application documents, trademark patterns, power of attorney and other documents after the application is processed and submitted; If the application meets the requirements, the application date and application number will be granted.

2. Search report: the Association Bureau shall provide search report and issue search report for the previous application for registration or application for handling. The applicant will receive the above search report before the trademark is approved for publication and decide whether or not to arrange for the publication of the trademark.

3. Substantial review: when the internal association bureau verifies the application, it only reviews its registrability (i.e. significance), also known as absolute reason, and does not review the relative reason, that is to say, it is not easy to cite the prior right to reject the application.

4. Publications: Once the Examiner is satisfied that the application has been accepted, it will be published on the Official Australian Trade Marks Notice. The objection period shall be 3 months from the announcement date.

5. Registration approval: the trademark that has been questioned and ruled to be registered, or the trademark that has been publicized without objection, will be approved for registration and issued a registration certificate. The entire smooth application process (assuming no rejections, objections, etc.) takes approximately 9-15 months.